Nike Tiempo Prototype

Art Direction for Nike Football and Pro:Direct Sport. The Tiempo Legend X Elite showcased the latest in Nike boot design technology. The creative direction needed to highlight these new advances in boot technology whilst complementing the clean colourway of the prototype.

Photography by Andrzej Pawelczyk

Nike Tiempo Prototype Art Direction
Nike Tiempo Legend Prototype Art Direction
Nike Tiempo Prototype Art Direction

Really well received by the Nike Global team

Introducing New Tech

Featuring annotations and precision angles, the Nike Tiempo Legend X Elite Prototype SE FG, a combination of real 3D design and graphic work saw a clean execution to highlight the finer details in this addition to the Nike Football boot legacy. 

Art Direction for Nike Football Tiempo Prototype

Liked by over 250,000 People

Featured on the Nike Football Instagram

Alongside taking centre-stage on the Pro:Direct Soccer site, the work was featured on the Nike Football instagram page.

Fancy Collaborating?

Art Direction for Nike going Full Circle

The Nike Tiempo Legend paves the way for ultra-lightweight professional football boots. Through such clean, elegant imagery, we were able to illustrate this to the Pro:Direct and Nike customers alike. Combining three and two-dimensional processes and materials brought the whole project to a new level. The same creative look worked for the Nike Air Force 1, which was marketed on the same release.

Closeup Details for the Nike Airforce Art Direction