he [Samuel] created powerful graphic concepts that spoke directly to the house, progressive house, and techno communities
GROOVEGARM isn’t just a clothing brand – it’s a movement. Born from the underground, Groovegarm is built for those who live for the beat. Eyebrowse took the GROOVEGARM brand to the next level with a strong streetwear inspired aesthetic that shouts both movement and class. The GROOVEGARM visual identity went from an inconsistent, standard typeface, to a glossy but urban brand that will resonate with it’s target audience.
Samuel's ability to translate underground music culture into bold, innovative visuals played a key role in shaping the aesthetic of our brand... I would recommend him without hesitation to any project demanding cutting-edge design
The intention with the brand was for the core aesthetic to be black and white. However, the brand needed to exude grittiness and versatility that can be carried across an array of streetwear style garments designed for the electronic music scene.
A fresh new look for GROOVEGARM came with the need for some consistency in the brand across all touchpoints Eyebrowse implemented a way of ensuring that GG will look great in every instance.
Book a strategic working session with Samuel to understand what your visual identity needs to help people develop brand beliefs — and where it needs to work hardest to do that.
